3/22/2023 0 Comments Bomba socks![]() ![]() Heath: Bombas is just six years old, and over the last few years, we’ve learned a lot about our business and our customers. But when you listen to your employees, and approach the employee culture with an understanding that people have a choice of where they want to work, and knowing that you have a responsibility to make where they work everyday fun, safe, engaging and fulfilling, it can seem easy at times to simply do right by the people who drive the company’s success.Ĭaprino: What are the top three lessons you've learned in running Bombas, and what do you wish you'd know before you launched the business? It’s not to say it’s always easy-there’s a lot of work that goes into it. You hear these horror stories of high employee turn-over rates or issues with employee retention, but that’s not something we’ve experienced and I think it’s because of the incredibly special culture we’ve built. Heath: We’ve been extremely lucky to have built an incredible team over the last six and a half years. So, we approached product design from a customer perspective, which we think helped contribute to the brand’s overall success and popularity.Ĭaprino: What do you candidly believe are the keys to Bombas' tremendous success? Why is it so hard for others to create that level of success? I feel very fortunate to have such incredible people and support in those earlier days that provided invaluable insight and knowledge-the good and the bad-about becoming an entrepreneur.Įven with this business mentorship, my cofounders and I didn’t have any retail or apparel experience. I studied entrepreneurship at Babson College, and prior to launching Bombas, founded three companies. Heath: Having come from an entrepreneurial family, I’ve always had a strong desire to create something from the ground up. It’s what continues to drive us and continues to be a primary focus of our brand evolution.Ĭaprino: What business know-how and experience did you have before launching Bombas, and did that prior knowledge help or hurt? Volunteering and giving back is the lifeblood of Bombas, and the reason why we started this business. We spent two years on research and development to create the most comfortable socks in the history of feet.To date, we’ve donated more than 30 million socks to the homeless community across the U.S. We knew that in order to donate a lot of socks we’d have to sell a lot of socks, and to do that, we’d have to create something better than anything else on the market. So, we established the brand’s mission to donate one pair for every pair purchased. This was around the time that Toms, Warby Parker and the give-back business model were gaining a lot of traction and my cofounders and I wondered if we could use a similar model to help solve this problem. David Heath: Back in 2011, I read a quote on Facebook that socks are the #1 most requested clothing item at homeless shelters and wanted to do something about it. ![]()
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